Crayola, Tra Publishing and the Kids In Need Foundation team up to share messages of diversity and inclusion in underserved schools with Colors of the World pencils and Alice Walker’s new children’s book “Sweet People are Everywhere “


When drawing the illustration for “Sweet People Are Everywhere”, the illustrator Quim Torres used Crayola art tools, including Colors of the World skin-colored pencils, to depict images and scenes from around the world that showcase softness. The 24 formulated skin tone colors, launched in 2020, give children the ability to fully and accurately represent themselves and the world around them through creativity, imagination and self-expression. To help support the diversity and inclusion message, Crayola is donating Colors of the World pencil packs to children in 24 different underserved school districts across the country, along with copies of “Sweet People Are Everywhere.”

“I am delighted to share my new children’s book, ‘Sweet People Are Everywhere.’ The words are taken from a poem I wrote that celebrates the good people, the sweet people, found all over the world. In the poem I write about the unity of the inhabitants of the Earth and our similarities, we are all connected to the same life which sustains us force, which is nature ”, said Alice walker. “I am also happy to share that through a partnership with Crayola, Kids In Need Foundation and Tra Publishing, a total of 5,000 Sweet People Are Everywhere books and over 11,000 Crayola Colors of the World pencils will be donated to children. in need. across the country. I hope you all enjoy the book, share it with your families, and help live and spread this important message of connectivity. “

In support of the outing, Crayola Education has developed a teacher’s guide activity kit that celebrates the inclusive ideas shared in “Sweet People are Everywhere”. With this activity guide, children discover different countries and all they have in common with the lovely people who live there. The kit provides the ability to read, create, present and connect with students using the coloring pages and encourages independence and imaginative thinking. In addition, Crayola Education will be organizing a Facebook Live “Read Along, Draw Along” event with Alice walker to 12 October 2021 To 2 p.m. / ET. Walker will share a read and the story behind his children’s book for the very first time, followed by a one-on-one interview by James wells, responsible for innovative teaching and learning with Crayola Education. Participants will also learn how the illustrator Quim Torres used Colors of the World throughout the children’s book. The link to view the event is here.

“When Crayola launched Colors of the World, we wanted to give kids the ability to color themselves and the world they see around them through their own eyes,” said Mimi Dixon, Director Brand activation and Content at Crayola. “We were delighted to hear that Colors of the World would be used to illustrate ‘Sweet People Are Everywhere’, to contribute to the book’s message running through us all, in the best way that Crayola can, through color. . We are excited to advance the message of inclusion and advocacy and give back to underserved school districts with the Kids In Need Foundation. “

“At the Kids In Need Foundation, we believe that every child deserves access to a quality education and the necessary supplies for it,” says Jennifer lehman, Senior Director of Corporate Development and Partnerships at the Kids In Need Foundation. “With the donation from Crayola and Tra Publishing, thousands of children in 24 underserved school districts will have the opportunity to better understand the world around them and to create art that is more accurately represented.”

“Sweet People Are Everywhere” will be released on November 2, 2021 and can be found at retailers nationwide. The book is currently available for pre-order on Amazon.

About Crayola
Crayola LLC, based in Easton, Pennsylvania. and a subsidiary of Hallmark Cards, Incorporated, is the world leader in children’s creative expression products. Known for the iconic Crayola Crayon first introduced in 1903, the Crayola brand has grown into a portfolio of innovative art tools, craft activities, and creative toys that provide children with innovative new ways to use the color to create anything imaginable. Consumers can find the wide range of Crayola products in the “Crayola Aisle” at all major retailers. For more information, visit or join the community at

About Tra Publishing
Tra Publishing creates beautifully crafted books on fine and decorative arts, architecture and design that inspire social, cultural and environmental awareness. Tra started publishing children’s books in 2020, with bestselling And the People Stayed Home by Kitty o’meara. The company is passionate about books and passionate about the contribution each book can make. Profits from many Tra titles are donated to environmental, artistic and activist organizations. Situated at Miami, Tra was founded in 2016 by a graphic designer and author Ilona Oppenheim. Tra’s books are distributed worldwide by Simon & Schuster. For more information, visit Follow Tra on Instagram @trapublishing.

About the Kids In Need Foundation
Kids In Need Foundation (KINF), a nonprofit organization that believes every child in America deserves equal opportunity and access to quality education, provides the support and tools for teachers to teach and for learners to learn. By providing essential school supplies, distance learning resources and other in-demand classroom items, KINF partners with teachers in underserved schools to ensure students are ready to learn in the classroom. In 2020, through its programs and national network of resource centers, comprised of more than 40 missionary organizations nationwide, KINF served approximately 5 million students, 205,000 teachers and provided more than $ 70 million in product at no cost to schools or teachers. For more information, visit and join us on Facebook, Instagram, LinkedIn and Twitter: @KidsInNeed.

CONTACT: Marie hanna, [email protected]

SOURCE Crayola

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