Reading between the lines – The New Indian Express

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Through Express news service

BENGALURU: With a plethora of options to choose from in the book space, focusing on a book that really interests you could be quite a challenge. This is where these “Book Doctors” come in. MyBookWorks is a Bengaluru-based startup that aims to provide a hyper-personal reading program for businesses to boost the personal and professional development of employees.

Founded by IT professionals Deepthi Rajan, Prayukth KV and Nitin Saxena, the birth of MyBookWorks took place as a result of the declining trend in reading habits among working professionals. The startup ‘diagnoses’ the reader’s preference based on which a personalized set of books is recommended and delivered to the door. “The reader will be asked to complete a questionnaire which will help us understand and assess the type of books they would like to read.

“As Book Doctors, we offer hyper-personalized individual consultation services. We have conversations with the reader about their individual preferences. From books related to personal finance to personal development, we figure out what they think they want and what they really want, ”says Rajan.

The startup has a warehouse in Bangalore that houses over 1,500 books related to biographies, personal finance, personal development, leadership, management, and books based on positivity, profit, growth, among others. According to an assessment by the founders, following the pandemic, people wanted to read stories of optimism and hope.

For businesses, the startup offers two sets of services: recommending books only to those outside of Bangalore, and recommending books and home delivery to those in Bangalore. “We also have common services such as reading contests, quizzes, connection with the readership which are bundled with the main services,” adds Rajan.

According to Prayukth, the reader will only be charged for the services and not for the book. “Whether the book is priced at 400 or 1500, the reader will only be charged for ‘hyper-personalized’ services, not for the book. A user can also buy multiple books at the same time. The startup is trying to impose and regain the reading culture, which would otherwise fade due to distractions like OTT, social media, etc. Explains Prayukth, who also notices that professionals take the time to read.

“We connected with some of the new age readers during onboarding sessions with companies. We understood that there was a void and also an opportunity for readers to save time in their professional life to read books, ”says Prayukth, who has so far gathered more than 300 readers.

For details, visit the MyBookWorks website.


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